Thursday, March 24, 2011

So, where to open a gym?

Did you know that according to men's fittness magazine Miami, FL was the fattest that´s right the FATTEST city in 2009!

And all this time when we thought of Miami, we thought of beaches, bikinis and the south beach diet. Who would have ever guessed Miami was the fattest one?

Take a look at the list of the top 3 fittest and fattest cities in 2009:

Top 3 Fittest Cities:
1. Salt Lake City, UT
2. Colorado Springs, CO
3. Minneapolis, MN

*Boston is ranked number 14 in the top fittest cities :)

Top 3 Fattest Cities:
1. Miami, FL
2. Oklahoma City, OK
3. San Antonio, TX

However it is not all lost for Miami, CNN video: fattest city opens outdoor gyms shows how Miami has open outdoor gyms for people to exercise. This is a respond to the trend of being healthy and fit, that we hope lasts forever.

In this case, if you are looking to open a new gym, but don´t know yet where? You could use the above information to create basically two strategies:
1.     Open a gym where people are already involved in being fit.
2.     Open a gym where people are not fit, but are starting to get involved in the whole fitness is good idea.

Let me know what would you do and why? 

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