Influencing factors on fitness industry growth

• Recession: has caused consumers who found large, all-inclusive gyms too expensive to shift to smaller gyms with fewer ammenities; helping to sustain industry revenues.
• Health consiousness increase: an increase in obesity and heart diseases has caused for consumers to consider fitness a necessity rather than discretionary.
• New fitness trends: meditation exercises such as Yoga and Tai-chi have been in fashion for several years now, motivating gyms to have a greater variety of classes.